Our Mission

Lead nutrient management to transform the Fertilizer Industry by turning waste disposal problems into ecological solutions. Clean — water, the environment, and entire communities with fertilizer prescriptively enhanced with natural ingredients.

“By continuing to promote the best available science for park management decisions, the center aspires to be recognized as a leader in the important field of urban ecosystem stewardship”
– The National Park Service’s Center for Urban Ecology 

Nutrients PLUS® is proud to have met these standards and chosen to be part of this nation’s heritage.

Our Vision

Beyond sustainable. For man’s balance with nature, focus on Eternity.

Our Core Values

Infinity – We believe in helping our community starting with Stewarding by Conserving natural resources. In turn, Persevering, we take care of the earth and the cycle continues Eternally. 

The Clarus Story

Years of university research have proven that fertilizers containing organic matter perform as well or better than traditional fertilizer, but are not harmful to America’s water supplies. Clarus’ special formula combines organic nutrients with the right amount of quick release fertilizer so all your plants grow and stay healthy.

Fertilizer containing organic matter has tremendous benefits over traditional synthetically-made fertilizers. Organic matter contains life stimulating compounds that will aid in superior nutrient uptake. And organic nutrients gently provide natural, slow release nutrients that feed plants gradually creating a deeper, stronger root system.

You get the same rich growing benefits as 100% synthetic fertilizers but without the tendency for chemical runoff that ends up in our water supplies.

Clarus – Choice Fertilizer. Clean Water.

John Moriarty standing in front of the National monument and the mall lawn.

John Moriarty, Founder

John Moriarty is the founder of Nutrients PLUS®, a Virginia-based company that is a nationwide integrator of organic residuals (such as municipal biosolids) in providing fertilizer solutions with a primary focus on non-food crop sectors across the United States.

John’s goal to reduce reliance on expensive and soluble ingredients, such as urea and phosphates, is by utilizing organic matter in proprietarily developed formulas to fertilize non-food crops–like turf. The turf and ornamental market is the fourth largest in acres and a major consumer of fertilizer products nationally.

Under John’s leadership, Nutrients Plus® is a long-term sponsor of research at California Polytechnic State University, Old Dominion University and Virginia Tech and is committed to ongoing product innovation and development in the fertilizer industry. 

John serves as a consultant within the fertilizer industry to promote its mission to improve water quality and the environment by reducing over application of chemical fertilizers through sound, research-based programs and fertilizers formulated with natural ingredients.

John has developed patented products, and holds degrees in agronomy from Virginia Tech, and in forestry from Paul Smith’s College. He is a member of the Virginia Tech Caldwell Society.

He has been managing member of Nutrients PLUS® for over 20 years. He previously held executive and sales positions at Harmony Products, Summit Helicopters and Southern Lawn; respectively a fertilizer manufacturer, an aerial forest service company and a professional lawn care operator. He is active at his church, currently serves several ministries.

Three logos including VA Tech, Paul Smith's College, Knights of Columbus.

The Clarus® product line is owned and operated by Nutrients PLUS® LLC. 

Nutrients PLUS® LLC embodies the whole process of sourcing, blending and distributing.

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