Accomplished professional joins nationally acclaimed manufacturer of Clarus brand fertilizer products
For Release 12:00 a.m.
Virginia Beach, VA➖05-20-20➖Nutrients Plus LLC, headquartered in Virginia Beach VA, is proud to announce and welcome Ila Locke as the company’s Marketing Specialist. Ila will be responsible for integration of advertising utilizing the company social media platform as well as providing distribution support by creating and disseminating marketing communications.
She joins Nutrients Plus from Parkland, Florida based Hoodridge Unlimited, Inc. Hoodridge is a supplier of horticultural products specializing in organic fertilizers. Over a 30 year career Ila served in many positions most notably, customer service and operations support. Locke eventually rose to Managing Partner and Vice President of Operations. During her tenure, the company grew its organic fertilizer segment 500% as an exclusive distributor for Perdue’s AgriRecyle’s MicroStart60 Pasteurized Poultry Manure.
Nutrients Plus leads in resource management. Through the NP Pathway to Solutions research system and Clarus Quality standards, Nutrients Plus tests and evaluates natural ingredients from a variety of sources to produce high quality, naturally sourced fertilizer products. The Clarus product line complies with and exceeds standards set by the U.S. Department of Agriculture, National Organic Program, American Association of Plant Food Control Officials, and the U.S. Environmental Protection Agency.
According to Nutrients Plus founder, John Moriarty “Ila brings a wealth of expertise to this position. She has always been a positive and enthusiastic leader in the sustainable approaches to growing plants of all sorts and healthy living”. Adding, “we’re fortunate to have Ila take on this role to promote The Clarus Story”.
Ila Locke is a graduate of the prestigious UF/IFAS Wedgworth Leadership Institute for Agriculture and Natural Resources. She served on the Board of Directors of the Florida, Nursery, Growers, and Landscape Association and in 2008, she was named Farm Credit of Florida’s Young Nursery Professional of the Year for her outstanding contributions to the industry.
Nutrients Plus is widely recognized in the fertilizer industry and academia as a leader in setting rigorous standards for the production of naturally sourced fertilizers. The Fertilizer Institute, an international symposium of scientists, invited Nutrients Plus to present on its research methods and data. In 2013, the U.S. National Park Service selected Clarus to fertilize the National Mall in Washington DC. In 2009, The Metropolitan Golf Course Superintendents Association and Nutrients Plus co-sponsored a long-term study with Virginia Tech’s agricultural department to validate the performance of the Clarus products. The Clarus brand is registered and sold in 40 states and Canada, and is used by the largest lawn care franchise in North America and 4 of the other 10 largest North American landscapers.
Founded in 2003, Nutrients Plus is a fertilizer company guided by the principle of leading self-regulatory actions to improve water quality and the environment by reducing the overuse of chemical fertilizers through sound, research-based programs and proprietary fertilizer formulations, which feature organic ingredients. More info can be found on Nutrients Plus and Clarus Products at www.claruschoice.com