Accomplished Professional Named Director of Sales Operations
For Release 12:00 a.m. 03-15-22
Virginia Beach, VA➖03-15-22➖Nutrients PLUS® LLC, headquartered in Virginia Beach VA, is proud to announce the promotion of Reinaldo Herrera as the company’s Director of Sales Operations. Mr. Herrera will be responsible for integrating sales activities and customer support functions with the teams operating the systems for logistics and distribution.
Reinaldo “Ray” Herrera joined Nutrients Plus with 25 years of international business and sales experience. Celebrating his 7th year with the fertilizer and clean water solutions company, he first advanced as independent representative to Manager of Western Accounts and then National Accounts Manager.
Nutrients Plus leads in resource management. Through the NP Pathway to Solutions research system and Clarus Quality standards, Nutrients Plus tests and evaluates natural ingredients from a variety of sources to produce high quality, naturally sourced fertilizer products. The Clarus product line complies with and exceeds standards set by the U.S. Department of Agriculture, National Organic Program, American Association of Plant Food Control Officials, and the U.S. Environmental Protection Agency.
Born and raised in Caracas Venezuela with traditional values, Mr. Herrera’s upbringing is highlighted by an aeronautics education at the Air Force Academy and B.S. Business Administration from Universidad Catholica Andres Bello. Ray possesses a charismatic, competitive spirit cultivated as a player on Venezuela’s National Volleyball Team and National Taekwondo Team. In the U.S. he has gained valuable experience in Florida as a retail buyer of Danish and Belgian goods requiring European travel and in California, Ray became proficient as a regional product manager for Ewing Irrigation. Mr. Herrera is an active member of the California Landscape Contractors Association.
According to Nutrients Plus founder, John Moriarty “Ray possesses a strong work ethic and shares a belief that hard work can take you anywhere in this world. Ray came to us with a wealth of expertise but a desire to learn more, and to earn the trust of everyone he meets, has been the hallmark to his success.” Adding, “we’re fortunate to have Ray take on this role to help advance The Clarus Story”.
Nutrients Plus is widely recognized in the fertilizer industry and academia as a leader in setting rigorous standards for the production of naturally sourced fertilizers. The Fertilizer Institute, an international symposium of scientists, invited Nutrients Plus to present on its research methods and data. In 2013, the U.S. National Park Service selected Clarus to fertilize the National Mall in Washington DC. In 2009, The Metropolitan Golf Course Superintendents Association and Nutrients Plus co-sponsored a long-term study with Virginia Tech’s agricultural department to validate the performance of the Clarus products. The Clarus brand is registered and sold in 40 states and Canada, and is used by the largest lawn care franchise in North America and 4 of the other 10 largest North American landscapers.
Founded in 2003, Nutrients Plus is a fertilizer company guided by the principle of leading self-regulatory actions to improve water quality and the environment by reducing the overuse of chemical fertilizers through sound, research-based programs and proprietary fertilizer formulations, which feature organic ingredients. More info can be found on Nutrients Plus and Clarus Products at www.claruschoice.com